Bachelor of Business Administration
A comprehensive business education designed to develop the knowledge, skills and professional perspective needed to understand organisations, markets and modern management.
A broad business education. A focused professional direction.
The Bachelor of Business Administration provides a foundation across key areas of business and management while allowing students to develop a specialist area of interest.
Understand how business works.
Students explore how organisations operate, how businesses create value, how markets evolve and how managers respond to changing economic, technological and social environments.
The programme provides a broad management perspective while creating opportunities to develop a focused area of academic and professional interest.
Understand business from every angle.
Build a broad understanding of the disciplines that shape contemporary organisations and business decisions.
Management
Explore principles of management, organisational structures and managerial decision-making.
Marketing
Examine markets, customers, branding, communication and contemporary marketing practice.
Finance
Develop an understanding of financial principles, business performance and financial decision-making.
Human Resources
Explore people management, organisational behaviour, talent and workplace development.
Operations
Understand business processes, productivity, supply chains and operational decision-making.
Strategy
Explore competitive positioning, business models, strategic planning and organisational growth.
Choose the direction that fits your ambition.
Business is changing. Your understanding of business should too.
Modern organisations operate within an increasingly connected, technology-driven and competitive environment. A contemporary business education needs to engage with these changes.
Think beyond traditional business.
Explore the forces influencing organisations, managers, customers and markets.
Knowledge that moves beyond the classroom.
The BBA learning experience can connect academic concepts with practical management questions and professional development.
Build Understanding
Develop a structured understanding of business, economics, management and organisations.
Connect Theory With Practice
Explore business scenarios, case studies, projects and practical management questions.
Develop Your Capability
Strengthen communication, analytical thinking, teamwork, leadership and decision-making capabilities.
Develop capabilities for the modern business environment.
A business degree with multiple directions.
The broad nature of business education can support progression across a range of business, management and professional environments.
Management
Potential professional directions within general business and management environments.
- Business Executive
- Management Trainee
- Business Development Executive
Marketing
Develop a foundation for roles connected to customers, brands, markets and communications.
- Marketing Executive
- Brand Executive
- Digital Marketing Executive
Human Resources
Explore people-focused professional environments and organisational development.
- HR Executive
- Recruitment Executive
- People & Talent Coordinator
Finance
Develop business knowledge relevant to financial and commercial environments.
- Finance Executive
- Accounts Executive
- Financial Operations Associate
Operations
Explore business processes, operational management and supply chain environments.
- Operations Executive
- Supply Chain Coordinator
- Project Coordinator
Entrepreneurship
Develop business knowledge that can support entrepreneurial and business development ambitions.
- Startup Founder
- Business Development
- Family Business Management
Designed for the next generation of business professionals.
Future Managers
For students who want to build a broad foundation in business and management.
Entrepreneurs
For aspiring founders and business owners seeking structured business knowledge.
Early-Career Professionals
For professionals looking to strengthen their understanding of business and management.
Future Specialists
For students who want broad business knowledge combined with a specific specialist direction.
Entry requirements. Start your journey with the right foundation.
Applicants should normally meet the applicable academic and language requirements for entry to the BBA programme.
Applicants should normally hold a recognised secondary or high-school qualification or equivalent.
Applicants holding a recognised Level 3 qualification or equivalent may be considered for entry.
Relevant prior learning or professional experience may be considered where applicable.
Applicants whose previous education was completed in another language may be required to demonstrate appropriate English-language proficiency.
International applicants may be required to provide additional academic and identification documentation during the admissions process.
Previous qualifications may be reviewed to determine suitability for the programme.
Applicants who do not follow the standard academic route may be considered based on prior learning, qualifications and relevant professional experience.
Additional requirements may apply depending on the applicable programme structure and admissions criteria.
A clear path into business education.
The admissions process is designed to assess academic preparation and suitability for undergraduate business study while providing consideration for relevant alternative pathways where applicable.
A business education for an international environment.
International applicants can complete the admissions process by providing the academic, identification and supporting documents required under the applicable admissions criteria.
Certificates & Transcripts
Provide copies of relevant academic certificates, qualifications and transcripts.
Passport & Identity
Provide valid identification documentation as requested during the admissions process.
English Evidence
Where required, applicants may need to provide evidence of appropriate English-language proficiency.
Prepare your application.
Academic Certificates
Copies of previous educational qualifications.
Transcripts
Relevant academic transcripts or marksheets.
Identification
Valid passport or accepted identification document.
English Evidence
Where required under the applicable criteria.
Additional Documents
Any programme-specific documentation requested.
Develop the perspective to understand a changing world.
Business connects organisations, people, markets, technology and society. Understanding these relationships can create a foundation for future academic and professional development.
Technology
Understand how digital technologies are reshaping organisations and markets.
Global Markets
Explore the interconnected nature of modern business environments.
Sustainability
Consider the evolving role of responsible and sustainable business practices.
Future of Work
Examine changing workplaces, skills, leadership and organisational structures.
From business foundations to your next chapter.
Explore
Build an understanding of business, organisations and management fundamentals.
Build Knowledge
Develop knowledge across core business and management disciplines.
Choose Your Direction
Focus on an area of business aligned with your interests and ambitions.
Move Forward
Prepare for professional development, employment or further academic study.
The BBA in perspective.
Where can your BBA take you next?
Enter Business
Progress into business and management-related professional environments across a range of sectors.
Progress to MBA
Continue to advanced postgraduate management study, subject to the applicable entry requirements.
Keep Developing
Continue building expertise through professional certifications, specialist programmes or further study.
Start building your business future.
Explore the BBA programme, discover your specialisation and take the next step towards your academic and professional ambitions.